KLEINER
PCIM - Nuremberg
Data & Facts
Standtyp:
peninsula stand
Größe:
87 m²
Special feature:
This stand with a rustic living room look is made entirely of fabric.
Challenge
The challenge here was, first of all, that the stand was twice as big as originally planned. In addition, the stand is made entirely of fabric, which meant that some problems had to be solved in a unique way, such as making the logo on the panel appear to glow. The stand also needed to stand out from the technical cleanness of the surrounding stands. The origin of the company – the Black Forest – was also to be emphasised.
Realisation
By using the fabric and wooden elements, a rustic living room look was created, which stands out strongly from the surrounding stands. The images of the Black Forest also contribute to this, as they create a link to the place of origin.
The front panel was printed using the special multilayer printing process, which makes the logo appear to glow. With the help of Plexi bonnets with integrated lighting, the steles functioned as a double-sided product presentation.
