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LAUDA DR. R. WOBSER GmbH & CO. KG

ANALYTICA Munich

LAUDA, with about 430 employees and 12 foreign subsidiaries, is the global leader in the manufacture of innovative Constant temperature equipment and systems for science, application technology and production. In cooperation with LAUDA, SCHILLING Messebau realises as many as four trade fairs with up to 200 sq m per year. 

Facts & figures

LocationAnalytica 2016 / Munich
Size108 m²
ServiceConcept, design, implementation

The challenge

Design of an open and transparent trade fair stand with a distinctive product presentation and extensive visibility.

Implementation

The central design elements are the 4m high cabin section, the impressive rounded surrounding panel at a height of 6 m and curved pedestals for the product presentations. The cabin area was created in prefabricated construction with quarter-circle sections. Integrated plasma screens on each side ensure visibility from a distance. The warm and cold lighting concept and the spotlights ensure not only an ideal product presentation but also a pleasant atmosphere inside the stand.

An eyecatcher - specially designed pedestals.

The harmonious overall concept with its rounded panelling and sections in the cabin area is consistently continued by the custom-made, curved display pedestals with yellow waves. iPad presentations on all product platforms support the stand personnel in customer consulting.

Impressions