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KOMET GROUP

EMO Milan

The KOMET GROUP, headquartered in Besigheim, is a global technology leader in premium tools for high-precision drilling, reaming, milling, threading, and process monitoring. In the industry, participation in EMO is a must. This leading trade fair takes place every two years and is held in Milan every third time.

Facts & figures

Type of stand:

Corner stand

Size:

200 m²

SCHILLING services:

Planning, Coordination ...

The challenge

KOMET's goal was the rollout of "The Cutting Edge" brand campaign in Italy. At the same time 1,000 new products and clear differentiation from the competition were to be communicated. The real challenge: a stand location at the edge of a relatively dark hall.

The solution

An asymmetrical basic structure with high-gloss, white panel elements ensures that the stand is open to all aisles. The wall with the mainly black campaign design creates an exciting contrast. An individual lighting concept creates the greatest possible effect from a distance. To keep the stand open but at the same time retain its structure, slender pillars divide the area into different product sections. Pedestals in the form of Europallets communicate the factory look. And in the middle a spotlit red Alfa-Romeo vintage car acts as an eyecatcher. It creates a connection between the 1,000 new KOMET products and the legendary Italian Mille Miglia (1,000 miles) motor race. Pure emotion.

Our innovative lighting concept

Accents, movement, colouring - the lighting concept for the KOMET stand is a composition of different light sources.

In showcasing the new-product islands, moving heads with coloured gobos ensure attention. Their lighting display is based on the colours of the trade fair key visual. The movement combined with the nuance-rich alternation between red and yellow creates striking effects even from a distance.

The accentuated illumination of further product platforms is implemented by daylight spots as a static contrast. The remaining stand and perimeter surfaces are left to the hall lighting, which creates a pleasant soft effect.

Impressions