|Location||Medica / Düsseldorf|
|Service||Concept, design, implementation|
Two companies (our long-standing German customer Gimmi and the Mexican firm of Vitalmex) entered into a new relationship. Within the scope of this in-depth partnership, both companies decided to launch a joint trade fair and wished to modernise their corporate identity, which also involved a two-level stand.
The result was a meeting of different ideas, wishes, mentalities and also a new form of cooperation between the company representatives, advertising agencies, stand construction contractors, trade fair technicians and statics experts.
A two-level stand with the critical point of integrating an auditorium into an existing exhibition stand system. The solution was an aluminum structure from a stage manufacturer, combined with conventional sections.
Overall the combination of system construction and handcrafted special components proved to be a feasible solution. The integration of the current CI was easy. New colours and shapes gave the overall look a fresh and innovative touch.